Crafting Compelling Narratives:
FROM STARTUP PITCHES TO FUNDING TRIUMPHS - A JOURNEY INTO STORYTELLING EXCELLENCE
Unveiling our in-depth 1.5-hour Cantonese workshop delving into marketing basics, with a focus on storytelling and pitching techniques, conducted for Makerbay Foundation's Impact Innovation Lab Cohort 6.
Yes, it's obvious that you’re here because you feel uneasy about the idea of storytelling your life story or your businesses’ stories to the world. But it’s also obvious that you are curious as to how effective this really is.
The problem is many business owners see their competitors succeeding online, seemingly reaching a lot of people on social media, and then imagining how many customers they must have because of this.
But once they learn or others tell them that customers nowadays prefer having a back story, behind the scenes snippets, and sharing from the owner themselves to being interested in a brand, they would easily state that it’s not for their business. The numerous reasons I’ve heard is that they’re in a B2B industry, or they serve mostly existing clients, or they’re just a boring service provider.
The problem with this is you’ve already injected yourself in this mold and held yourself captive from potential reach.
In this workshop, I'll share:
How to construct the skeleton of your story
Learn what the two things are that many people mistakenly focus on during their pitch when they should be making an impact by beginning their presentation with something else.
3 elements you must include to create a strong story CTA
See how you can effectively elevate your pitch and prompt investor action by incorporating the following three elements into your presentations.
4 simple ways to make an impression
You don't need to be a natural storyteller to tell a compelling story. By focusing on these four elements, which can be enhanced through preparation, effort, and authenticity, you can captivate your audience effectively.
10 case studies for you to replicate today
Observe how other companies execute their strategies and draw inspiration to either replicate or surpass their success.
4 effective ways to develop a narrative
Learn four different ways to present your facts in an interesting and engaging manner while maintaining professionalism.
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